EMAIL DESIGN
Once a company website was online and operational, the next step was to advertise its products through email marketing campaigns. Typically a sales and marketing person would approach me with an idea or product they wanted to promote. It was then up to me to determine the images, slogans and design to be used. Although emailing services like MailChimp, Constant Contact and Campaign Monitor were used at different times over the years to manage email addresses and send campaigns, their built-in template libraries were never used as I preferred the flexibility of developing the emails in a custom format.
